Successful launch of ZETOR DEFENCE in the media

By appropriately timing the presentation of the new ZETOR DEFENCE company on the occasion of the International Defence and Security Technology Fair IDET 2021, our agency managed to gain significant media space at a minimal cost. We issued a press release and already during the fair we recorded more than twenty media outputs, the most important of which were three interviews with the Chairman of the Board of Directors of ZETOR DEFENCE, a.s., Army General Ret. Josef Bečvář on ČT and CNN Prima News and other articles in the main news media (iDnes, Deník, Euro and others). All major professional and economic media reported on the new company and its objectives in the following days and weeks.

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