One of the main attractions at the IDET 2021 fair in Brno was the stand of the ZETOR DEFENCE company. It is a joint venture between two founding entities – ZETOR Engineering, s.r.o. and holding SKUPINA, a.s., which aims to establish itself on the Central European market with a new range of armoured off-road vehicles of the traditional domestic brand ZETOR.
The Bflow agency provided comprehensive marketing activities for ZETOR DEFENCE, including creating a corporate identity, website development, production of a basic set of promotional materials and ongoing PR support. The exhibition of ZETOR DEFENCE at the IDET 2021 trade fair as part of the Skupina, a.s. holding’s exposition was provided by our agency.